Why NDC will cover 60,000 local football matches next season
In a nutshell: Dutch regional publisher NDC will combine robot journalism and crowdsourcing to cover all 60,000 regional football matches in the first post-Covid season.
Local media group go all in with robots to cover news deserts
In a nutshell: Gota Media publish automated stories about sports, real estate, company registrations and traffic in order to provide regular updates in all its local communities.
Automated real estate texts drive subscription sales in Norway
In a nutshell: Automation has enabled creation of a Homes Sales section on the Bergens Tidende site, driving subs sales through geotagging.
Real time traffic updates drive page views, ad revenue
In a nutshell: Automated (road) traffic updates drive (site) traffic and automated ad impressions in southern Germany.
“Automated content means our local sites always feel fresh and updated”
In a nutshell: Robot texts are the content foundation for Aftonbladet's 230 new local destination sites.
"For a local newsroom, automation is necessary"
In a nutshell: Automation has freed up reporter time to do the stories that drive reader engagement.
"Sports is key to our digital subscription success."
In a nutshell: By automating all match reports, Mittmedia have freed up newsroom resources to produce sports journalism that drive conversions and engagement.