Automated real estate texts drive subscription sales in Norway
In a nutshell: Automation has enabled creation of a Homes Sales section on the Bergens Tidende site, driving subs sales through geotagging.
Real time traffic updates drive page views, ad revenue
In a nutshell: Automated (road) traffic updates drive (site) traffic and automated ad impressions in southern Germany.
“Automated content means our local sites always feel fresh and updated”
In a nutshell: Robot texts are the content foundation for Aftonbladet's 230 new local destination sites.
"For a local newsroom, automation is necessary"
In a nutshell: Automation has freed up reporter time to do the stories that drive reader engagement.
"Sports is key to our digital subscription success."
In a nutshell: By automating all match reports, Mittmedia have freed up newsroom resources to produce sports journalism that drive conversions and engagement.