Proof of the Pudding: The publishers’ stories

The news publishers who work with United Robots all use news automation strategically. They have found a fit at the intersection of journalism, audience and business imperatives where robots deliver real value.

This is how some of our publisher partners leverage news automation today.

Bergens Tidende, Norway. Regional title in the Schibsted group.

Automated real estate texts drive subscription sales in Norway

In a nutshell: Automation has enabled creation of a Homes Sales section on the Bergens Tidende site, driving subs sales through geotagging.

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Zeitungsverlag Waiblingen, Germany

Real time traffic updates drive page views, ad revenue

In a nutshell: Automated (road) traffic updates drive (site) traffic and automated ad impressions in southern Germany.

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Aftonbladet, Sweden. Part of the Schibsted group

“Automated content means our local sites always feel fresh and updated”

In a nutshell: Robot texts are the content foundation for Aftonbladet's 230 new local destination sites.

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Bärgslagsbladet, Sweden. Part of Bonnier News Local

"For a local newsroom, automation is necessary"

In a nutshell: Automation has freed up reporter time to do the stories that drive reader engagement.

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Mittmedia, Sweden. Part of Bonnier News Local

"Sports is key to our digital subscription success."

In a nutshell: By automating all match reports, Mittmedia have freed up newsroom resources to produce sports journalism that drive conversions and engagement.

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