Expanded real estate texts boost subscriptions

Written by Cecilia Campbell | Dec 4, 2020 2:06:47 PM

Norwegian regional title Bergens Tidende has launched a Home Sales vertical with automated real estate articles. The texts include data analysis on property, neighbourhood, city level and more. The articles are enriched with Google streetview images, satellite maps and "drone footage" frames from Google's panorama function. All automatic.

What the automated content looks like on site

The BT.no home page promo section

Top five list (properties in the neighbourhood, by price) as seen on mobile

The "drone footage" frames (Google Panorama), with address label.