News automation: The publishers’ treasure trove

We’ve been automating news since 2015 to fit with the business and journalism strategy of dozens and dozens of publishers. We have learnings to share.

This is our newsroom knowledge hub
– feel free to explore.

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Video: Cover all sports, always

Swedish local media group Mittmedia (some 20 news sites) decided to automate all the match reporting of all divisions of all sports. This frees up time for sports reporters to cover breaking sports news, do the deeper, human stories that drive engagement.
The result: In one year, Sports went from having no real impact on the reader revenue business, to driving 30–40% of all digital subscription sales.

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