Guatemalan sports publisher Antorcha Deportiva has signed an agreement with United Robots for automated match articles for some 4,000 football matches yearly.
Says Francisco Aguilar, Director of Antorcha Deportiva: “The strategy is to offer comprehensive coverage round the clock. We believe that publishing thousands of articles, each with a dozen hits, generates value in several ways. It’s about volume and reach, where local sports articles go viral in small groups, and so we can reach large audiences on a hyper-local level. It is also about building our brand as one that covers all leagues and divisions, including the minor leagues and the youth leagues.”