Mittmedia's local sports drive engagement

Swedish local media group Mittmedia provides pretty much blanket coverage of sports for all its local communities. The automated match reports drive engagement among fans, coaches and players. 

The engagement is boosted by our Q&A function, where the text robot sends interview questions to team coaches after each match via text message. The comments are automatically inserted into the published article.

What the automated content looks like on site

Coach comment in article about division two women's football.



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