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News automation: The publishers’ stories

Publishers use news automation at the intersection of journalism, audience and business imperatives. This is how some of our publishing partners leverage it.

McClatchy, USA

McClatchy discover the gaps to fill with automated content


Problem solved: McClatchy identified gaps in the reporting – topics driving new audiences which the publisher didn't have the reporter power to cover. Robots were deployed for some of the bulk routine reporting of information topics like high school sports and real estate sales.

Bergens Tidende, Norway. Regional title in the Schibsted group

Automated annual report articles revive local business journalism


Problem solved: Local business was an underreported segment at Bergens Tidende, as reporters' time was focused on investigative journalism rather than breadth of reporting. With the Business bot automating company annual reports, the publisher can suddenly cover all industries. Bonus: the business coverage is a smash hit with subscribers.

NTM, Sweden

Robots driving digital subscription value


Problem solved: A new group wide strategy for doubling the number of digital subscribers meant local media group NTM needed to create more value to drive engagement with readers. Robots in the newsroom are part of the solution.

Mittmedia, Sweden. Part of Bonnier News Local

"Sports is key to our digital subscription success."


Problem solved: By automating all match reports, Mittmedia have freed up newsroom resources to produce sports journalism that drive conversions and engagement.


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