Resource library

This is our growing library of free, in-depth news automation resources – including white papers, playbooks and webinars – accessible to everyone. Download and explore!

(and please give credit if you quote us)



News automation and how to leverage it

Twelve pages which will give you a basic understanding of the effects news automation can have on journalism and business. How can it free up reporter time? How can it help cover underreported communities? Why is a clever distribution strategy so important? How can it help launch new sites in no-time?


Robots as Newsroom Resources

By doing the legwork on selected volume reporting, robots allow newsrooms and reporters to take time for quality journalism, featured or investigative. Leveraged right, robots are a perfect complement to reporters.


How geo tagged house sales boost reader revenues at BT

Read the story of how Bergens Tidende in Norway set up a Home Sales vertical, populated it solely with automatically generated content (articles, maps, images, graphs) and within a couple of months had created a steady new revenue stream of new subscribers.


How automation supports the local newsroom

Swedish Bärgslagsbladet / Arboga Tidning has a newsroom of five reporters and a chief editor. Thanks to robot texts they a) can cover all matches of all local sports in multiple divisions, which b) frees up reporter time to work on the journalism that really engages readers. Editor-in-Chief Helena Tell tells the story.


Real Estate content as revenue driver

Our automated Real Estate content boosts conversions and retention as well as CPM levels for local news publishers. Publishing the content in Home Sales verticals, they create traffic and engagement where previously there was none. And with no impact to newsroom resources.


Reimagining local sports through automation

With 10 regional sports desks, by 2015, Mittmedia’s local sports journalism had dead-ended into a struggle of disjointed coverage, high freelance costs and little effect on reader engagement. This is the story of how automation helped their sports editors turn the ship around, turning sports into a driver for reader revenues.


How BT use automated real estate texts to drive subscription sales

In 2020, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to street level to enable hyperlocal segmentation and driving subscription sales. Project Lead Jan Stian Vold shared learnings and key success factors around this newsroom automation project at WAN-IFRA's DME conference in Nov 2020.



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