Closer to home.
Newsroom resources are limited. Local stories are endless.
With United Robots’ automated content products you can provide coverage where previously there was none.Contact us
Join the growing group of publishers who leverage news automation
”People talk about ABBA and IKEA, but I think the best thing to come out of Sweden is United Robots.”Robert Whitehead, Moderator, INMA Media Innovation Week
Why automated content has become a priority for local publishers
Local media is facing multiple challenges:
- Pressure on newsroom resources
- Creating journalism that’s inclusive & relevant to more people
- Covering all the community information readers expect
- Growing revenue from digital journalism
We can help!
United Robots mission is to empower local news publishers. We help newsrooms:
- free up reporter time,
- expand coverage,
- and grow business.
We do this by providing routine reporting – done by our robots, based on structured data on topics like sports and real estate.
The result: You can cover more topics, across more geographies, reaching more readers with relevant content. With no impact to your journalists’ time.Read more
Best practice for content automation in local media
This white paper goes into detail of six distinct use cases, covers how to work out your content automation strategy as well as best practice for how to get the right content to the right reader across local communities.
Why publishers use content automation
Local publishers are increasingly using content automation to capture untapped reader demand and untapped revenue. Here’s how:
Discovering the gaps
“It’s great to say you want to start testing AI, but you need to work out what problem you’re solving for. For us, it was about bringing in more information – we want to be a community portal and we want our journalists to produce journalism, not track down information.”
Cynthia DuBose, Managing Editor Audience Engagement, McClatchy
Covering 60,000 football matches
“Thanks to automated journalism, we’re able to write about every single local football match, coverage that’s not provided by anyone else. That, combined with the crowdsourcing element, will drive inclusivity and engagement in the local sports communities, and by extension create value in our news brand.”
Ard Boer, Sports Project Manager, NDC Mediagroep
"Nothing can replace the work of our talented journalists. Technology does, however, afford us unique opportunities to cover more teams, more players, in an efficient and creative manner."
Neal Ronquist, General Manager of The Rink Live, Forum Communications
Driving digital subscriptions
"If you want to be successful with automated content, you have to handle it like you do reporter written articles. If you’ve identified that it has value, and subscribers appreciate it, then you need to promote it – and you will get results."
Anna-Karin Tilleby, Project Manager Content Development, NTM
Filling white spots
“While we have razor sharp focus on local content, we still have white spots on the reporting map. With automated texts we ensure readers in these areas too, receive regular updates about local events."
Peter Sigfridsson, Head of Production Development, Gota Media
Automating the small newsroom
"We know where to deploy our resources in order to make our readers happy. And if we can use technology and automation to perform tasks as well as we reporters would, there’s no doubt that’s what we should do."
Helena Tell, Editor-in-Chief, Bärgslagsbladet, Bonnier News Local
Driving subscription sales
"The high quality of this real estate content, combined with the fact that it’s automatically generated, provides a net value for us – and our readers."
Jan Stian Vold, Project Lead, Bergens Tidende, Schibsted
"We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Local sports articles often go viral in small clusters which means we reach big audiences on a hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones."
Hannes Andersson, CEO, EverySport Media Group
Our automated content products
We have a number of automated content products based on structured data. The products we offer depend on the data available in the respective country.
Products include sports, real estate sales, company registrations, traffic incidents, weather, and more.Read more about our products