Content creation automation at massive scale using AI and data science

For newsrooms or marketing and communication

Trusted by world leading publishers

  • Over 3 million articles delivered since 2015
  • To some 100 news sites
  • In seven languages (and counting)
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Latest news

2020 retro: fast-forward on newsroom automation

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We're on the 2020 Technology Fast 50 list for Sweden

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ESMG automate sports coverage for hyper local engagement

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What we solve

Content automation opens up new ways to expand and improve your business

  • Expand your business
  • Real time services
  • Personalise
  • Free up time
  • Access your long tail

Expand your business

Leverage volume of robot content as a base to launch new sites, grow in new geographies, reach new audiences and drive revenue.

Expand your business@2x

Real time services

Serve customers with immediate alerts on news and events. Publish directly to sites, apps or as push notifications.

Real time services@2x


Reach customers with the right message at the right time. Segment on context, geography or behaviour.


Free up time

Automate what can be automated and free up time for your content creators to do the complex stuff.

Free up time@2x

Access your long tail

Leverage content volume and granularity to get discovered by as many as possible through SEO.

Access your long tail@2x

How it works

Real time services@2x

Data analysis + automated content creation directly to audiences at lightning speed

Our robots analyse structured data – yours or ours – find connections and create quality content at high volume and speed. We then use our smart distribution platform to deliver the right content to the right audience at the right time.

Real time services@2x

For newsrooms


The newsroom automation platform

The world’s leading Content-as-a-service solution for robot journalism

“It’s fantastic to work with developers who are just as keen to drive innovation as I am. The United Robots team continue to walk that extra mile to keep improving the content.”

Jan Stian Vold, Project Lead, Bergens Tidende, Norway



We specialise in automating content creation at massive scale with fully managed content creation robots.

Automated game reports, live commentary, coach interviews, infographics etc.

Sports Robot

Hyper fast, accurate and consistent traffic information 24/7.

Traffic robot

Land Registry data turned into articles with price, size, trend analyses, images, maps etc.

Real estate robot

All player rumours, transfers + drafts in ice hockey worldwide.

Player transaction robot

Daily texts on new business registrations and bankruptcies.

Company robot

Texts on stock markets; single shares, per industry, trends etc.

Stock market robot

Local weather forecasts for any geographic location at any time.

Weather robot



United Robots AB, Djäknegatan 9
211 35 Malmö


Curious? Get in touch!