News automation at massive scale using AI and data science

For newsrooms or marketing and communication

Trusted by world leading publishers

  • Over 4 million articles delivered since 2015
  • To some 100 news sites
  • In seven languages (and counting)
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What our publisher partners say

  • Local newsroom
  • Hyper local sports
  • Real estate texts
  • Serving local communities

For a small newsroom, automation is necessary.

"We’re forever prioritising and sometimes I feel all we ever do is choose not to cover things. We know where to deploy our resources in order to make our readers happy. And if we can use technology and automation to perform tasks as well as we reporters would, there’s no doubt that’s what we should do."

Helena Tell, Editor-in-Chief, Bärgslagsbladet, Bonnier News Local

Driving reach through hyper local sports coverage

"We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Firstly it’s about reach, which is the foundation of our current business model. Local sports articles often go viral in small clusters which means we reach big audiences on hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones."

Hannes Andersson, CEO EverySport Media Group

High quality real estate texts drive subscription sales

"There are 15–50 sales of houses or apartments in Bergen every day, and for buyers, sellers, neighbours, or people moving into the neighbourhood these texts are highly relevant. So we assumed they would generate subscription sales – and we’ve been proven right. The high quality of this real estate content, combined with the fact that it’s automatically generated, provides a net value for us – and our readers."

Jan Stian Vold, Project Lead, Bergens Tidende, Schibsted

Automated news fills in white spots on reporting map

"By automating routine reporting, we free up editorial time and resources to create more qualified journalism which adds value for our readers and support our reader revenue business. While we have razor sharp focus on local content, we still have white spots on the reporting map. With automated texts we ensure readers in these areas too, receive regular updates about local events."

Peter Sigfridsson, Head of Production Development, Gota Media


What we solve

News automation opens up new ways to expand and improve your business

Expand your business

Leverage volume of robot content as a base to launch new sites, grow in new geographies, reach new audiences and drive revenue.

Expand your business@2x

Real time services

Serve customers with immediate alerts on news and events. Publish directly to sites, apps or as push notifications.


Reach customers with the right message at the right time. Segment on context, geography or behaviour.

Free up time

Automate what can be automated and free up time for your content creators to do the complex stuff.

Access your long tail

Leverage content volume and granularity to get discovered by as many as possible through SEO.

How it works

Real time services@2x

Data analysis + automated news creation directly to audiences at lightning speed

Our robots analyse structured data – yours or ours – find connections and create quality content at high volume and speed. We then use our smart distribution platform to deliver the right content to the right audience at the right time.

Real time services@2x

For newsrooms

The news automation platform

The world’s leading Content-as-a-service solution for robot journalism

“It’s fantastic to work with developers who are just as keen to drive innovation as I am. The United Robots team continue to walk that extra mile to keep improving the content.”

Jan Stian Vold, Project Lead, Bergens Tidende, Norway


Content Services

We specialise in automating news creation at massive scale with fully managed content creation robots.


Automated game reports, live commentary, coach interviews, infographics etc.


Hyper fast, accurate and consistent traffic information 24/7.

Real estate

Land Registry data turned into articles with price, size, trend analyses, images, maps etc.

Player transactions

All player rumours, transfers + drafts in ice hockey worldwide.


Daily texts on new business registrations and bankruptcies.

Stock market

Texts on stock markets; single shares, per industry, trends etc.


Local weather forecasts for any geographic location at any time.



United Robots AB, Djäknegatan 9
211 35 Malmö

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