21 October 2021
Antorcha Deportiva to automate 4,000 match reports
Guatemalan sports publisher Antorcha Deportiva has signed an agreement with United Robots for automated match articles for some 4,000 football matches yearly.
Says Francisco Aguilar, Director of Antorcha Deportiva: “The strategy is to offer comprehensive coverage round the clock. We believe that publishing thousands of articles, each with a dozen hits, generates value in several ways. It’s about volume and reach, where local sports articles go viral in small groups, and so we can reach large audiences on a hyper-local level. It is also about building our brand as one that covers all leagues and divisions, including the minor leagues and the youth leagues.”