Swedish sports data and media veteran EverySport Media Group have signed an agreement with United Robots for automated content from the Sports Robot as well as the Transaction bot.

Says ESMG CEO Hannes Andersson: “The strategy is to offer comprehensive coverage. We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Firstly it’s about reach, which is the foundation of our current business model. Local sports articles often go viral in small clusters which means we reach big audiences on hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones.”

Full press release here