25 November 2020
Local media group Gota Media go all in on robot journalism with United Robots
Local media group Gota Media is the latest of a growing fleet of Scandinavian publishing houses who see the value of automating as much of their routine reporting as possible. Gota Media have signed a group-wide contract for most of United Robots’ robot produced content services.
For Gota Media, investing in newsroom automation is a strategic decision geared to driving value in its local journalism and for its readers. Says Peter Sigfridsson, Head of Production Development: “Gota Media want to leverage current industry developments. By automating routine reporting, we free up editorial time and resources to create more qualified journalism which adds value for our readers and support our reader revenue business.”