Our world leading automated sports robot

Our sports offering is a complete product package that goes far beyond articles, allowing publishers to serve their readers with a really rich user experience. We distribute the content directly to your users – before, during and after the match. All completely automatically.


Features we offer


Pre-match texts: Form, streaks, home/away form, previous matches against top / bottom teams, goal form and previous meets.
Match reports: Lineups, half-time score, full-time score, extra time, goal scorers + minute, assists, yellow cards, red cards, substitutions, penalty score, own goals, scoring position (x/y), scoring method

Q&A – coach comments

The robot sends match relevant questions via text message to team coaches after a match. The coaches' quotes are then automatically inserted into the already published articles.

Image library

This function allows newsrooms to upload their own photos, team by team, into our system. Tagged on victory / defeat. Stored images are automatically inserted texts.

Enriched texts

Texts can be enriched with any type of media you’d like –graphics, club logos, results, highlights or match videos. The texts can also include URL links with Call to Actions for partner pages or to drive on-site CTRs.

Stats on-the-fly – widgets

The sports texts can include stats based widgets. Automatically and without extra cost:

• Scoreboard with results and goal scorers
• Table – home/away and form table
• Match schedule
• Sports calendar with all matches
• Scorers league


United Robots AB, Djäknegatan 9
211 35 Malmö


Curious? Get in touch!