Reimagining sports

Could sports automation help drive business goals?

With 10 regional sports desks, by 2015, Mittmedia’s local sports journalism had dead-ended into a struggle of disjointed coverage, high freelance costs and little effect on reader engagement. This is the story of how automation helped their sports editors turn the ship around, turning sports into a driver for reader revenues.

Through this Playbook, you will learn how newsroom automation can:

• Free up reporter time
• Drive engagement with sports teams, coaches and fans
• Help cover sports stories that would otherwise not get done
• Help do routine reporting and do it fast
• Ultimately, drive reader revenues