Scroll to top

News automation: The publishers’ stories

Publishers use news automation at the intersection of journalism, audience and business imperatives. This is how some of our publishing partners leverage it.

Fædrelandsvennen, Norway. Local title in the Polaris group

Growing traffic & revenue with low effort

FVN-logo-rounded

Problem solved: With limited newsroom resources, Fædrelandsvennen (FVN) in Norway decided to test automating real estate sales reporting in order to 1. free up reporter time and 2. create more relevant content, and thereby more reasons for readers to visit the site. The content sits behind a paywall, but the page views alone generated by these articles means the project breaks even. The conversions it drives is profit on top.

McClatchy, USA

McClatchy discover the gaps to fill with automated content

McClatchy

Problem solved: McClatchy identified gaps in the reporting – topics driving new audiences which the publisher didn't have the reporter power to cover. Robots were deployed for some of the bulk routine reporting of information topics like high school sports and real estate sales.

Bergens Tidende, Norway. Regional title in the Schibsted group

Automated annual report articles revive local business journalism

BT-logo

Problem solved: Local business was an underreported segment at Bergens Tidende, as reporters' time was focused on investigative journalism rather than breadth of reporting. With the Business bot automating company annual reports, the publisher can suddenly cover all industries. Bonus: the business coverage is a smash hit with subscribers.

NTM, Sweden

Robots driving digital subscription value

NTM-logo

Problem solved: A new group wide strategy for doubling the number of digital subscribers meant local media group NTM needed to create more value to drive engagement with readers. Robots in the newsroom are part of the solution.

Address

United Robots AB, Djäknegatan 9
211 35 Malmö

United Robots Data Policy

Social

Curious? Get in touch!