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Closer to home.

Discovering the gaps

“It’s great to say you want to start testing AI, but you need to work out what problem you’re solving for. For us, it was about bringing in more information – we want to be a community portal and we want our journalists to produce journalism, not track down information.”

Cynthia DuBose, Managing Editor Audience Engagement, McClatchy

Covering 60,000 football matches

“Thanks to automated journalism, we’re able to write about every single local football match, coverage that’s not provided by anyone else. That, combined with the crowdsourcing element, will drive inclusivity and engagement in the local sports communities, and by extension create value in our news brand.”

Ard Boer, Sports Project Manager, NDC Mediagroep

Expanding coverage

"Nothing can replace the work of our talented journalists. Technology does, however, afford us unique opportunities to cover more teams, more players, in an efficient and creative manner."

Neal Ronquist, General Manager of The Rink Live, Forum Communications

Driving digital subscriptions

"If you want to be successful with automated content, you have to handle it like you do reporter written articles. If you’ve identified that it has value, and subscribers appreciate it, then you need to promote it – and you will get results."

Anna-Karin Tilleby, Project Manager Content Development, NTM

Filling white spots

“While we have razor sharp focus on local content, we still have white spots on the reporting map. With automated texts we ensure readers in these areas too, receive regular updates about local events."

Peter Sigfridsson, Head of Production Development, Gota Media

Automating the small newsroom

"We know where to deploy our resources in order to make our readers happy. And if we can use technology and automation to perform tasks as well as we reporters would, there’s no doubt that’s what we should do."

Helena Tell, Editor-in-Chief, Bärgslagsbladet, Bonnier News Local

Driving subscription sales

"The high quality of this real estate content, combined with the fact that it’s automatically generated, provides a net value for us – and our readers."

Jan Stian Vold, Project Lead, Bergens Tidende, Schibsted

Driving reach

"We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Local sports articles often go viral in small clusters which means we reach big audiences on a hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones."

Hannes Andersson, CEO, EverySport Media Group