News automation at massive scale using AI and data science

The world's leading Content-as-a-service solution for robot journalism.

Trusted by world leading publishers

  • Over 4 million articles delivered since 2015
  • To some 100 news sites
  • In seven languages (and counting)

Automated content services

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Automated game reports, live commentary, coach interviews, infographics etc.


Real Estate

Land Registry data turned into articles with price, trend analyses, images, maps etc.

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Daily texts on company registrations / bankruptcies, annual reports and the stock market.

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Daily Notices

Local weather forecasts and traffic updates for any geographic location at any time.

What we solve

Automated journalism opens up new ways to expand and improve your business

Expand your business

Leverage volume of robot content as a base to launch new sites, grow in new geographies, reach new audiences and drive revenue.

Expand your business@2x

Real time services

Serve customers with immediate alerts on news and events. Publish directly to sites, apps or as push notifications.

Personalised content

Reach customers with the right message at the right time. Segment on context, geography or behaviour.

Free up editorial time

Automate what can be automated and free up time for your content creators to do the complex stuff.

Access your long tail

Leverage content volume and granularity to get discovered by as many as possible through SEO.

Lear more about automating editorial content.

How it works

Real time services@2x

Automated news directly to audiences at lightning speed

Our robots analyse structured data – yours or ours – find connections and create quality content at high volume and speed. We then use our smart distribution platform to deliver the right content to the right audience at the right time.

Robots are great at delivering:

  • Volume. Wider, more granular and potentially hyperlocal coverage. Core value of automation.
  • Speed. Stories written in seconds, all at once and as soon as something happens.
  • Consistency. Regular and reliable data means always updated, latest information.
  • Accuracy. Robots don’t make mistakes. If it’s in the data it’s in the story. If it isn’t, it’s not.
  • Story discovery. The robot analyses the data, picking up on unusual events or patterns. Can be used to build extended articles or as alerts for the newsroom to follow up.

For newsrooms

The news automation platform

“It’s fantastic to work with developers who are just as keen to drive innovation as I am. The United Robots team continue to walk that extra mile to keep improving the content.”

Jan Stian Vold, Project Lead, Bergens Tidende, Norway



United Robots AB, Djäknegatan 9
211 35 Malmö

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