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Playbook Series

Local sports: How automated reporting can build business

Local sports – automated content that engages small communities

Stories closest to home, like lower divisions and junior sports, are the most newsworthy. By serving readers content about matches in their local community, publishers provide them relevance, driving engagement, and in turn traffic, ad revenue and even conversions.

In this guide you'll

  • Get to know the automated sports content
  • Understand its value
  • Get guidance on how to build a strategy
  • Get guidance on distribution and promotion for maximum impact
  • Learn how to calculate sports content revenue

Dive into the Guide