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Playbook Series

Real Estate: Achieving reach and revenue lift-off

Can automated real estate content make both publishers and readers happy?

Stories closest to home are the most newsworthy. Literally, in the case of automated real estate reporting.The idea is simple – by serving readers stories about house sales in their immediate vicinity, publishers provide them relevance, driving engagement, and in turn traffic, ad revenue and even conversions. Hyper local real estate articles are publishing gold, for media companies and local readers alike.

In this guide you'll

  • Get to know the automated real estate content
  • Understand the value it can bring you
  • Get guidance on how to nail the strategy
  • Learn how to work out distribution and promotion
  • Learn how to calculate real estate content revenue

Dive into the Guide