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Playbook Series

How geo tagged house sales boost reader revenues at BT

Are you looking for new ways to drive reader revenues?

Read the story of how Bergens Tidende in Norway set up a Home Sales vertical, populated it solely with automatically generated content (articles, maps, images, graphs) and within a couple of months had created a steady new revenue stream of new subscribers.

Through this Playbook, you will learn how newsroom automation can:

  • Create high value content for which readers are prepared to pay
  • Be combined with granular geo targeting to drive value for readers
  • Generate gamification within articles, including top ten lists and trend visualisations.

Dive into the Playbook