High end content in any team sport

Football, basketball, ice hockey, badminton… You name it, we produce it. With our automated sports service working as an extension of your sports desk, you can instantly cover all sports, always. 

The automated content allows you to engage readers in different ways before, during and after match day. One timeline for every league, every match, every reader – all generated automatically. (Download timeline)


The automated sports service includes:


Pre-match texts: Form, streaks, home/away form, previous matches against top / bottom teams, goal form and previous meets.
Match reports: Lineups, half-time score, full-time score, extra time, goal scorers + minute, assists, yellow cards, red cards, substitutions, penalty score, own goals, scoring position (x/y), scoring method.

03–Match day 1 hr before




Texts can be enriched with any type of media – graphics, club logos, results, highlights or match videos. The texts can also include URL links with Call to Actions for partner pages or to drive on-site CTRs.

Stats on-the-fly – widgets

The sports texts can include stats based widgets:
• Scoreboard with results and goal scorers
• Table – home/away and form table
• Match schedule
• Sports calendar with all matches
• Scorers league



5 days before match-team-2

Image library

This function allows newsrooms to upload their own photos, team by team, into our system. Tagged on victory / defeat. Stored images are automatically inserted into texts.

Automated live sports

Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes. 

We collaborate with publishers' video suppliers, and provide every single live stream or video clip with its own robot text before and after the match. The video/article page includes graphics, widgets, images and links.




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