The newsroom automation platform

The world’s leading Content-as-a-service solution for robot journalism

  • Automated content
  • Bespoke quality language for each publisher
  • Flexible distribution
  • 24/7 support & continuous content development

We're the real veterans in automated editorial content.

  • Over 3 million articles delivered since 2015
  • To some 100 news sites
  • In six languages (and counting)

Sign up to keep up to date with how news publishers leverage robot journalism – today.

What we solve

Content automation opens up new ways to expand and improve your business.

  • Expand your business
  • Real time services
  • Personalise
  • Free up time
  • Access your long tail

Expand your business

Leverage volume of robot content as a base to launch new sites, grow in new geographies, reach new audiences and drive revenue.

Expand your business@2x

Real time services

Serve customers with immediate alerts on news and events. Publish directly to sites, apps or as push notifications.

Real time services@2x


Reach customers with the right message at the right time. Segment on context, geography or behaviour.


Free up time

Automate what can be automated and free up time for your content creators to do the complex stuff.

Free up time@2x

Access your long tail

Leverage content volume and granularity to get discovered by as many as possible through SEO.

Access your long tail@2x


Proof of the Pudding: The publishers’ stories

The news publishers who work with United Robots all use content automation strategically. They have found a fit at the intersection of journalism, audience and business imperatives where robots deliver real value.

This is how some of our publisher partners leverage newsroom automation today.


  • 01
    NDC junior football
  • 02
    Mittmedia local sports
  • 03
    BT's Home sales vertical
  • 04
    Aftonbladet local sites

Dutch junior football gets special treatment

With no fans allowed at local football games, Dutch local media group NDC have developed and launched a way to cover all matches online. The solution: automated articles and “crowd” sourced photos directly from the pitch.

Mittmedia's local sports drive engagement

Swedish local media group Mittmedia provides pretty much blanket coverage of sports for all its local communities. The automated match reports drive engagement among fans, coaches and players. 

Expanded real estate texts boost subscriptions

Norwegian regional title Bergens Tidende has launched a Home Sales vertical with automated real estate articles. The texts include data analysis on property, neighbourhood, city level and more. The articles are enriched with Google streetview images, satellite maps and "drone footage" frames from Google's panorama function. All automatic.

Aftonbladet launches new local sites boosted by robot texts

Aftonbladet is Schibsted’s flagship news site in Sweden, daily reach of 3.5 mi in a country of 10 mi. is Sweden’s go-to site for breaking news, traditionally Stockholm focussed. The publisher has now launched 230 local sites around the country, underpinned by robot content on traffic, local sports, weather and real estate.


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