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The newsroom automation platform

The world’s leading Content-as-a-service solution for robot journalism

  • Automated content
  • Bespoke quality language for each publisher
  • Flexible distribution
  • 24/7 support & continuous content development
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We're the real veterans in automated editorial content.

  • Over 3 million articles delivered since 2015
  • To some 100 news sites
  • In six languages (and counting)
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Latest news

United Robots make list of Sweden's top 30 best kept startup secrets

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Norwegian site live with real estate sales

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Real estate texts convert 2% of readers at Gota Media

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What our publisher partners say

  • Local newsroom
  • Hyper local sports
  • Real estate texts
  • Serving local communities

For a small newsroom, automation is necessary.

"We’re forever prioritising and sometimes I feel all we ever do is choose not to cover things. We know where to deploy our resources in order to make our readers happy. And if we can use technology and automation to perform tasks as well as we reporters would, there’s no doubt that’s what we should do."

Helena Tell, Editor-in-Chief, Bärgslagsbladet

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Driving reach through hyper local sports coverage

"We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Firstly it’s about reach, which is the foundation of our current business model. Local sports articles often go viral in small clusters which means we reach big audiences on hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones."

Hannes Andersson, CEO EverySport Media Group

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High quality real estate texts drive subscription sales

"There are 15–50 sales of houses or apartments in Bergen every day, and for buyers, sellers, neighbours, or people moving into the neighbourhood these texts are highly relevant. So we assumed they would generate subscription sales – and we’ve been proven right. The high quality of this real estate content, combined with the fact that it’s automatically generated, provides a net value for us – and our readers."

Jan Stian Vold, Project Lead, Bergens Tidende

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Automated content fills in white spots on reporting map

"By automating routine reporting, we free up editorial time and resources to create more qualified journalism which adds value for our readers and support our reader revenue business. While we have razor sharp focus on local content, we still have white spots on the reporting map. With automated texts we ensure readers in these areas too, receive regular updates about local events."

Peter Sigfridsson, Head of Production Development, Gota Media

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What we solve

Content automation opens up new ways to expand and improve your business.

  • Expand your business
  • Real time services
  • Personalise
  • Free up time
  • Access your long tail

Expand your business

Leverage volume of robot content as a base to launch new sites, grow in new geographies, reach new audiences and drive revenue.

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Real time services

Serve customers with immediate alerts on news and events. Publish directly to sites, apps or as push notifications.

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Personalise

Reach customers with the right message at the right time. Segment on context, geography or behaviour.

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Free up time

Automate what can be automated and free up time for your content creators to do the complex stuff.

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Access your long tail

Leverage content volume and granularity to get discovered by as many as possible through SEO.

Access your long tail@2x
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Cases

Proof of the Pudding: The publishers’ stories

The news publishers who work with United Robots all use content automation strategically. They have found a fit at the intersection of journalism, audience and business imperatives where robots deliver real value.

This is how some of our publisher partners leverage newsroom automation today.

Inspiration

  • 01
    NDC junior football
  • 02
    Mittmedia local sports
  • 03
    BT's Home sales vertical
  • 04
    Aftonbladet local sites

Dutch junior football gets special treatment

With no fans allowed at local football games, Dutch local media group NDC have developed and launched a way to cover all matches online. The solution: automated articles and “crowd” sourced photos directly from the pitch.

Mittmedia's local sports drive engagement

Swedish local media group Mittmedia provides pretty much blanket coverage of sports for all its local communities. The automated match reports drive engagement among fans, coaches and players. 

Expanded real estate texts boost subscriptions

Norwegian regional title Bergens Tidende has launched a Home Sales vertical with automated real estate articles. The texts include data analysis on property, neighbourhood, city level and more. The articles are enriched with Google streetview images, satellite maps and "drone footage" frames from Google's panorama function. All automatic.

Aftonbladet launches new local sites boosted by robot texts

Aftonbladet is Schibsted’s flagship news site in Sweden, daily reach of 3.5 mi in a country of 10 mi. Aftonbladet.se is Sweden’s go-to site for breaking news, traditionally Stockholm focussed. The publisher has now launched 230 local sites around the country, underpinned by robot content on traffic, local sports, weather and real estate.

Address

United Robots AB, Djäknegatan 9
211 35 Malmö

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