Robot texts generate 3% of all Mittmedia page views

During 2019, Mittmedia generated 7,3 million page views with the help of robot generated articles. This equalled 3 percent of the company’s total number of page views during that year.

Who: Mittmedia, Sweden. Local media group in mid / north of country with 22 local sites

Why: For Mittmedia, tightening newsroom resources have limited the available advertising inventory.

Objective: Mittmedia is growing its advertising inventory with the help of United Robots’ products. Since 2016, our robots have contributed to Mittmedia's ad inventory with millions of page views and ad servings at a low cost.

What: Mittmedia has their own sports robot and real estate robot (i e robots are built by United Robots, language and editorial styles & rules set by Mittmedia’s newsroom). The property texts include images from Google Streetview. The texts include articles on individual sales as well as lists such as “10 most expensive houses sold in city x this year”.

Result: During 2019, Mittmedia generated 7,3 million page views with the help of robot generated articles. This equalled 3 percent of the company’s total number of page views during that year. The number of sellable ad servings from those page views amounted to 11 million.

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