Göteborgs-Posten live with automated real estate + new companies texts

 

Sweden's largest regional title Göteborgs-Posten has gone live with automated articles about real estate sales and company registrations. The launch is part of GP's reader revenue strategy, and the articles are behind the paywall – if you subscribe you find out who actually bought the house or what the new company will do. The plan is to target these texts on geography. 

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