Real time traffic updates drive page views, ad revenue
Problem solved: Automated (road) traffic updates drive (site) traffic and automated ad impressions in southern Germany.
“Automated content means our local sites always feel fresh and updated”
Problem solved: Robot texts are the content foundation for Aftonbladet's 230 new local destination sites.
"For a local newsroom, automation is necessary"
Problem solved: Automation has freed up reporter time to do the stories that drive reader engagement.
"Sports is key to our digital subscription success."
Problem solved: By automating all match reports, Mittmedia have freed up newsroom resources to produce sports journalism that drive conversions and engagement.