Press Releases

Robot-meets-human lifts local journalism: This week, Swedish United Robots proved that newsroom automation can make a real difference to journalism, as the company was nominated in two prestigious media competitions – a very rare feat for a non-publisher. The company’s Sports robot Q&A function – the robot interviewing team coaches via text message – has been announced as a finalist in INMA’s Global Media Awards as well as Sweden’s Årets Dagstidning, organised by the country’s news publisher’s association. 

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Swedish tech company United Robots, working in automated editorial content, have filled three new senior positions, ahead of a 2020 expansion phase.

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As robot journalism makes its debut in newsrooms around the world, this week United Robots earns the right to call themselves veterans of this editorial technology.

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Schibsted News Media and United Robots have signed an agreement about a new strategic collaboration which means United Robots will offer automated editorial content to all of Schibsted’s media houses in Sweden and Norway.

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2018 has been the year automated content – robot journalism – has had a real break-through in Swedish newsrooms.

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The 2019 edition of Schibsted’s much publicised yearly Future Report was published yesterday. In it, robot journalism is generally identified as a key trend for the future. And United Robots featured specifically, through our collaboration with Aftonbladet.

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