Integration with Atex, Labrador & other CMSs
While content automation is becoming increasingly commonplace in the news industry, most local publishers United Robots work with are doing it for the first time. Taking the step of letting robots produce some of the content published by the newsroom is a big one for many – for editorial reasons (note United Robots tech is built on rule based AI, not generative AI), but also, significantly, out of a concern for what technical implications it might carry with it. The very first question we had from one of our US publisher partners was indeed; "Before we decide to start, we need to understand how much heavy lifting is involved".