Another Latin American publisher is now live with our automated content. Regional news site Diario Huarpe in Argentina is publishing automated football reports from national and international leagues as well as weather reports for 100 cities in the country and internationally. The latter are updates three times a day.
We're proud to announce that our first UK publisher partner, Scottish local media group DC Thomson, is now live with automated sports content from United Robots. In a pilot, we're delivering automated match reports from four junior football leagues. The delivery includes United Robots’ Q&A feature, which allows coaches to submit match comments via text message.
We're happy to announce that we're now working in partnership with US local media group Forum Communications, delivering robot written match reports from two junior leagues for their ice hockey vertical The Rink Live in the US upper Midwest. This is our first delivery of automated sports content to a US publisher.
We're excited to announce our first North American publisher to go live with automated sports content. It's the very digitally savvy Brunswick News in New Brunswick, Canada, who are running a content automation pilot in partnership with United Robots. We deliver game reports for two junior ice hockey leagues in the region, complete with game graphics with team logos, results and goal scorers. This new junior sports content forms part of Brunswick News' subscription offer.
News publisher El Espectador in Colombia will be using robots to write domestic and international football match reports. The company has signed an agreement with United Robots for automated match articles for a number of major domestic and international football leagues. The agreement covers pre and post match texts. All texts will be enriched with images, team logos, and affiliate URL linking to El Espectador. The texts will be automatically enriched with metadata to optimize distribution.
We're now starting our Central American journey. Antorcha Deportiva, one of Guatemala's leading sports sites, will use automated articles from United Robots to cover 4,000 football matches a year, a challenge that no local media has managed thus far.
...with no impact to newsroom time or resources.
Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes.
We're now working with Bonnier News Local and their video provider Flowplay, to solve this issue. We have set up an automated workflow whereby we provide every single live stream or video clip with its own robot text before and after the match. The video/article page includes graphics, widgets, images and links for all of BNLO's 40 titles.
Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes. We have now developed an automated solution to address this issue.
Automating sports content gives publishers a much broader scope for audience engagement than simply publishing match texts for top leagues. With automated sports content you can engage readers in different ways before, during and after match day. You can in effect publish content along a separate timeline for every league, every match, every reader – all generated automatically. This is where automation comes into its own – this type of timed targeting at scale would be unviable in a manual newsroom workflow.