McClatchy and United Robots in strategic pilot partnership

We're thrilled to announce that US local media group McClatchy have signed an agreement with us for a pilot partnership to deliver automated news about home sales in Sacramento County, CA. The pilot, which is live as of early September, includes automatically generated stories about individual sales as well as aggregated articles on aspects such as median or average price, and top lists of most expensive homes sold during given periods for given areas or neighborhoods.

The articles, generated by our Real Estate robot and based on real estate data from prominent industry data providers, include images of properties as well as satellite maps, through our global agreement with Google. The content is delivered regularly and automatically to McClatchy end points, including sites, apps and the CMS. Automated real estate content is one of our most popular services and, as it allows publishers to write about every house sale in every neighborhood, this content is best in class for driving reader engagement.

Says McClatchy Managing Editor, Audience Engagement, Cynthia DuBose: “Our focus is on serving our communities, and a key component of that service is providing streamlined access to content that is relevant to our readership. Timely and accurate real estate information is in high demand in this tight housing market, and this agreement will enable us to deliver that information to Sacramento Bee readers at a time when they need it most.” 

United Robots CEO Sören Karlsson comments: “We are thrilled to be working with a leading and progressive media group like McClatchy to deliver real estate news automation in the US.”

According to Karlsson, automated content is increasingly becoming a question of strategic importance for local media companies around the world. “By deploying content automation – in this case around real estate news – it’s possible to hugely expand hyper local coverage, allowing publishers to serve all communities with engaging stories while driving advertising revenue as well as subscription sales.”

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