2020 retro: fast-forward on newsroom automation
As we near the end of an extraordinarily challenging year, the news industry is taking stock. Doing a retro, in tech development scrum speak. From our Scandinavian newsroom automation horizon, the data and insights we’ve gathered are what we expected them to be – a year or two from now. Where a year ago, robot journalism was seen as something of a futuristic abstraction outside our region, we’re now rolling out content automation projects with publishers across Europe and North America. And in Sweden, where 85% of local news sites now publish robot written articles, newsroom automation has become a matter of real strategic importance for many.