Why volume is the real star of news automation
For the publishers we work with, there is one aspect of automated content that really stands out. One key value they leverage – namely the volume of texts the robots can produce. Time and again we see it. Media companies discovering the real benefit of news automation when they start using it to provide coverage where there previously was none. For sports e g, it means you can set up a publishing timeline (see image) for every league, every match, every reader – all generated automatically.