
Unique local content and why it matters
What do readers have a right to expect from their local news publisher? This question of course has a lot of answers – from quality journalism to a useful UX. What I’d like to focus on here is something we at United Robots often discuss with our publisher clients; the importance of providing unique local content. Or – from the reader’s point of view – having access to a local news site that is the hub of local journalism and information that you can’t easily find anywhere else. The content that defines the community you live in.