We're proud to announce that our first UK publisher partner, Scottish local media group DC Thomson, is now live with automated sports content from United Robots. In a pilot, we're delivering automated match reports from four junior football leagues. The delivery includes United Robots’ Q&A feature, which allows coaches to submit match comments via text message.
We're happy to announce that we're now working in partnership with US local media group Forum Communications, delivering robot written match reports from two junior leagues for their ice hockey vertical The Rink Live in the US upper Midwest. This is our first delivery of automated sports content to a US publisher.
...with no impact to newsroom time or resources.
Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes.
We're now working with Bonnier News Local and their video provider Flowplay, to solve this issue. We have set up an automated workflow whereby we provide every single live stream or video clip with its own robot text before and after the match. The video/article page includes graphics, widgets, images and links for all of BNLO's 40 titles.
Swedish local media group Gota Media is the latest of a growing fleet of Scandinavian publishing houses who see the value of automating as much of their routine reporting as possible. Since we launched in 2015, with Mittmedia (now in Bonnier News Local) as our first partner publisher, newsroom automation has become standard practice in Sweden, freeing up editorial resources and driving business effects, including reader revenues.