Journalists & robots working together – the story in 1 minute
The world's newsrooms face a double challenge: Producing more relevant journalism for their readers, with fewer editorial resources.
Here's how United Robots can help:
This is our newsroom knowledge hub
– feel free to explore.
Only a pragmatic approach to NLG delivers reliable robot journalism
Every month we send hundreds of thousands of robot written articles to news publishers in Europe and North America. Almost all of them are published directly onto sites and apps without going through any editorial checks, so predictability is key when texts are generated. In order to ensure this reliable language quality we have developed our own flavour of Natural Language Generation, pragmatic NLG.
Publishers who don't at least consider using robot texts are missing out
Crises always drive automation: that’s not a threat, it’s an opportunity. Automation supports the journalistic mission and publishers who don’t at least consider using robot texts for basic reporting are missing out.
When robots drive inclusive journalism
Talking to a BBC journalist the other day, I was laying out the drivers behind newsroom automation at Swedish local media groups. We agreed it sounds somewhat contradictory that robots now play an active role in creating journalism that involves hundreds – thousands – of people that were rarely seen in local news stories before. I was talking specifically about our Sports robot’s Q&A function, which – we’re very happy to say – has been nominated in INMA’s 2020 Global Media Awards.
Real estate vertical Bostadspuls generate +20% CPMs
In the 12 months October 2018–October 2019, the property bot generated 61,800 articles for Bostadspuls (automatically published). The CPM levels for this Home Sales premium advertising environment is around 20% higher than the average Mittmedia CPMs.
Robot texts underpin regional football site
Klackspark uses United Robot’s sports robot for the blanket coverage of all matches down through division 6. For the 2019 season (Apr-Oct) the sports robot generated a total of 1.2 mi page views, 450,000 of which were logged-in.
Hyperlocal real estate articles drive reader engagement at Mittmedia
With the real estate bot, the average number of articles (per local site) increased from 2/month to 480/week. The volume of articles as well as the volume of logged-in pageviews increased, thus driving engagement and retention.
Mittmedia drive conversions through articles on home sales
Oct 2018–Oct 2019 Mittmedia's automated real estate articles generated 7.4 mi logged-in pageviews (17.6 mi pageviews in total) and some 900 subscription sales.
Key success factors when deploying automated content
Automation in the newsroom – many publishers talk about it, relatively few have any actual experience. Where do you start? How do you generate any real benefits? It may sound like a technical issue, but the tech is actually the most straight-forward part. This blog lays out some of the top success factors for newsrooms deploying automated content and explains how it’s all about improving journalism and growing business.
Robot texts generate 3% of all Mittmedia page views
During 2019, Mittmedia generated 7,3 million page views with the help of robot generated articles. This equalled 3 percent of the company’s total number of page views during that year.