How we built it: Automated content without the heavy lifting
During INMA's Product and Data for Media Summit I did a short presentation on how United Robots build automated content without any heavy lifting on the part of the publisher. I thought I'd take this opportunity to do a follow up around the process of getting automated content off the ground. "This is of course a brand new process for most of our clients, but it's what we do every day," says United Robots Head of Delivery Gunnar Södergren. "Our job is to make it as easy as possible."