What we’re talking about: the latest about newsroom automation

We work hand-in-hand with our publisher partners – together we develop the content and we support their distribution requirements. In parallel, we’re expanding and improving our news platform. We operate in a constantly evolving environment and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.

Categories

How publishers leverage automated Traffic alerts

ZVW-singelPageviews & Programmatic. German regional publisher ZVW use traffic texts to support their advertising business. The texts are published to a Staumelder (traffic jam alerts, image right) section on the website, where users are presented with info on the latest disruptions as well as an option to select just their town. ZVW is monetizing from two to three ad placements on each article page, sold programmatically. The result: this page view driving content + ad calls are completely automatically generated.

Read More

Automated updates drive ad rev as first German traffic robot goes live

We're excited to welcome our first German traffic client, Zeitungsverlag Waiblingen. In July they went live with automatic traffic alerts for their audiences in and around Stuttgart. ZVW use traffic texts to support their advertising business.

Read More

Address

United Robots AB, Djäknegatan 9
211 35 Malmö

Social

Curious? Get in touch!