What we’re talking about: the latest about news automation

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How publishers leverage automated Traffic alerts

ZVW-singelPageviews & Programmatic. German regional publisher ZVW use traffic texts to support their advertising business. The texts are published to a Staumelder (traffic jam alerts, image right) section on the website, where users are presented with info on the latest disruptions as well as an option to select just their town. ZVW is monetizing from two to three ad placements on each article page, sold programmatically. The result: this page view driving content + ad calls are completely automatically generated.

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