News automation:
The publishers’ treasure trove

We’ve been automating editorial content since 2015 and we’ve documented it all. We’ve deployed news automation to fit with the business and journalism strategy of dozens and dozens of publishers. We have learnings to share.

This is our newsroom knowledge hub
– feel free to explore.

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Why volume is the real star of news automation

For the publishers we work with, there is one aspect of automated content that really stands out. One key value they leverage – namely the volume of texts the robots can produce. Time and again we see it. Media companies discovering the real benefit of news automation when they start using it to provide coverage where there previously was none. For sports e g, it means you can set up a publishing timeline (see image) for every league, every match, every reader – all generated automatically.

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Publishers who don't at least consider using robot texts are missing out

Crises always drive automation: that’s not a threat, it’s an opportunity. Automation supports the journalistic mission and publishers who don’t at least consider using robot texts for basic reporting are missing out.

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Real estate vertical Bostadspuls generate +20% CPMs

In the 12 months October 2018–October 2019, the property bot generated 61,800 articles for Bostadspuls (automatically published). The CPM levels for this Home Sales premium advertising environment is around 20% higher than the average Mittmedia CPMs.

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Robot texts underpin regional football site

Klackspark uses United Robot’s sports robot for the blanket coverage of all matches down through division 6. For the 2019 season (Apr-Oct) the sports robot generated a total of 1.2 mi page views, 450,000 of which were logged-in.

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Hyperlocal real estate articles drive reader engagement at Mittmedia

With the real estate bot, the average number of articles (per local site) increased from 2/month to 480/week. The volume of articles as well as the volume of logged-in pageviews increased, thus driving engagement and retention.

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Key success factors when deploying automated content

Automation in the newsroom – many publishers talk about it, relatively few have any actual experience. Where do you start? How do you generate any real benefits? It may sound like a technical issue, but the tech is actually the most straight-forward part. This blog lays out some of the top success factors for newsrooms deploying automated content and explains how it’s all about improving journalism and growing business. 

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Robot texts generate 3% of all Mittmedia page views

During 2019, Mittmedia generated 7,3 million page views with the help of robot generated articles. This equalled 3 percent of the company’s total number of page views during that year.

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Three local media groups go all in with robot journalism

2018 has certainly been the year automated content – robot journalism – has had a real break-through in Swedish newsrooms. The majority of Swedish local media groups, as well as national giant Aftonbladet, daily publish automated editorial texts in collaboration with Swedish United Robots.

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Robot journalism is officially the future

The 2019 edition of Schibsted’s much publicised yearly Future Report was published yesterday. We’re very happy to find robot journalism generally identified as a key trend for the future. And to find United Robots specifically featured, through our collaboration with Aftonbladet.

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