What we’re talking about: the latest about news automation

We work hand-in-hand with our publisher partners. Together we develop the content and we support their distribution requirements - and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.

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Hyper local weather service for Roularta

 

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Roularta Media Group in Belgium is live with automated weather forecast texts published for the 64 municipalities of the West-Vlaanderen (West Flanders) province. We send text updates for all morning, afternoon and evening. Readers can use the map on the De Krant van West-Vlaanderen website to choose weather forecasts for their own municipality and area. 

El Espectador to automate football reporting

News publisher El Espectador in Colombia will be using robots to write domestic and international football match reports. The company has signed an agreement with United Robots for automated match articles for a number of major domestic and international football leagues. The agreement covers pre and post match texts. All texts will be enriched with images, team logos, and affiliate URL linking to El Espectador. The texts will be automatically enriched with metadata to optimize distribution.

Hear how BT builds business on automated real estate news

Robot journalism supports a growing number of local newsrooms. One of the best in class is Bergens Tidende in Norway, who was awarded three 2021 INMA Global Media Awards silver places for its Home Sales website section, entirely populated with robot generated content. Over the past year it has generated more than 1 mi pageviews, and is now driving 5% of all BT’s article conversions of paying subscribers. 

McClatchy and United Robots in strategic pilot partnership

We're thrilled to announce that US local media group McClatchy have signed an agreement with us for a pilot partnership to deliver automated news about home sales in Sacramento County, CA. The pilot, which is live as of early September, includes automatically generated stories about individual sales as well as aggregated articles on aspects such as median or average price, and top lists of most expensive homes sold during given periods for given areas or neighborhoods.

Automating live sports at Bonnier News Local

Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes. 

We're now working with Bonnier News Local and their video provider Flowplay, to solve this issue. We have set up an automated workflow whereby we provide every single live stream or video clip with its own robot text before and after the match. The video/article page includes graphics, widgets, images and links for all of BNLO's 40 titles.

New product: Annual reports in digestible form

The beauty of robots as reporters is that they can sift through and analyse huge amounts of data and then churn out digestible pieces of content, quickly, efficiently and consistently.
Our newest robot tackles the cumbersome task of turning companies' annual reports into short, readable articles and visuals.

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