What we’re talking about: the latest about news automation

We work hand-in-hand with our publisher partners. Together we develop the content and we support their distribution requirements - and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.

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Accelerate live sports: a robot text for every video

Live sports is one of the most powerful tools when it comes to driving reader engagement as well as subscription and advertising businesses. However, managing video content publication is often a resource-intensive workflow for news publishers, making it hard and expensive to create substantial video consumption volumes. We have now developed an automated solution to address this issue.

“Our goal is to provide a richer local journalism offer.”

Swedish local media group NWT Media have started publishing robot journalism provided by United Robots, which means we now deliver automated content to all local media groups in the country. The NWT Media agreement includes automatically generated content in sports, real estate, traffic, weather, company registrations & bankruptcies as well as the editorial news alerts service Breaking Desk. The sports content service also includes Q&A, United Robots’ platform for automatic retrieval and publication of coaches’ comments.

The importance of  diversity in journalism

As many traditional newsrooms around the world are beginning to acknowledge the importance of internally reflecting the society they are covering, growing numbers of journalists choose to go independent. At this point in time however, the world of independent journalism is also lacking in diversity, the space being heavily male dominated. What holds women back from launching a successful career as a solo publisher? And why does diversity of voices matter in this dynamic, experimental space?  On March 18, we're sponsoring a free Media Trends Webinar hosted by Journalism.co.uk, which will explore this issue.

Maximise automated sports: use our new publishing timeline

Automating sports content gives publishers a much broader scope for audience engagement than simply publishing match texts for top leagues. With automated sports content you can engage readers in different ways before, during and after match day. You can in effect publish content along a separate timeline for every league, every match, every reader – all generated automaticallyThis is where automation comes into its own – this type of timed targeting at scale would be unviable in a manual newsroom workflow.

United Robots make list of Sweden's top 30 best kept startup secrets

A couple of months after it was announced we're one of Sweden's top 50 fastest growing tech companies (list published by Deloitte), we've made another prestigious and brand new list with our automated content services in sports, real estate, traffic and more. Breakit.se, Sweden's leading news site covering new business, has identified the country's 30 most promising,  yet unknown startups – missed, undervalued and ready to take over and United Robots is one of them. Breakit co-founder Olle Aronsson writes: "Some tech companies are constantly seen and heard – and bring in billions in venture capital. Others grow quickly but quietly."

Mads Ommundsen

Norwegian site live with real estate sales – four weeks to implement

This week, regional title Fædrelandsvennen, part of Polaris Media group, in Kristiansand in southern Norway, has unveiled its brand new Home Sales section, where they publish automated real estate articles about sales in a number of municipalities in Agder county. The publisher's launch included an explanatory article about the new Robot journalist working for them, who retrieves the data, calculates price per square meter, compares it to other homes in the area and writes the text. The articles include Google streetview images of the properties as well as maps and aerial photos with a street address label.

We start our journey with the Media Motor Europe startup network

We're excited to start our journey as one of the media tech companies making the second cycle of the  EU funded Media Motor Europe programme, fostering media industry startups and scaleups. Our CEO Sören Karlsson comments: "We're looking forward to tapping into the great resource that the participating innovation hubs, coaches and network of startups constitute. I also think it's encouraging that the EU, through its funding of the programme, clearly recognises the key role that tech in general, and AI in particular, is already playing in the future of the free press."

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