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What we’re talking about: the latest about news automation

We work hand-in-hand with our publisher partners. Together we develop the content and we support their distribution requirements - and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.


Canadian Brunswick News live with automated junior ice hockey content

We're excited to announce our first North American publisher to go live with automated sports content. It's the very digitally savvy Brunswick News in New Brunswick, Canada, who are running a content automation pilot in partnership with United Robots. We deliver game reports for two junior ice hockey leagues in the region, complete with game graphics with team logos, results and goal scorers. This new junior sports content forms part of Brunswick News' subscription offer.

Hyper local weather service for Roularta

Roularta Media Group in Belgium is live with automated weather forecast texts published for the 64 municipalities of the West-Vlaanderen (West Flanders) province. We send text updates for all morning, afternoon and evening. Readers can use the map on the De Krant van West-Vlaanderen website to choose weather forecasts for their own municipality and area. 

El Espectador to automate football reporting

News publisher El Espectador in Colombia will be using robots to write domestic and international football match reports. The company has signed an agreement with United Robots for automated match articles for a number of major domestic and international football leagues. The agreement covers pre and post match texts. All texts will be enriched with images, team logos, and affiliate URL linking to El Espectador. The texts will be automatically enriched with metadata to optimize distribution.

Hear how BT builds business on automated real estate news

Robot journalism supports a growing number of local newsrooms. One of the best in class is Bergens Tidende in Norway, who was awarded three 2021 INMA Global Media Awards silver places for its Home Sales website section, entirely populated with robot generated content. Over the past year it has generated more than 1 mi pageviews, and is now driving 5% of all BT’s article conversions of paying subscribers. 

McClatchy and United Robots in strategic pilot partnership

We're thrilled to announce that US local media group McClatchy have signed an agreement with us for a pilot partnership to deliver automated news about home sales in Sacramento County, CA. The pilot, which is live as of early September, includes automatically generated stories about individual sales as well as aggregated articles on aspects such as median or average price, and top lists of most expensive homes sold during given periods for given areas or neighborhoods.


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