Next week – Tuesday Feb 8 – INMA is hosting their first ever workshop focused on content automation. The event is part of the Media Subscription Summit, and we're happy to announce that two of our successful publisher partners will be sharing insights and answer questions.
We're excited to announce our first North American publisher to go live with automated sports content. It's the very digitally savvy Brunswick News in New Brunswick, Canada, who are running a content automation pilot in partnership with United Robots. We deliver game reports for two junior ice hockey leagues in the region, complete with game graphics with team logos, results and goal scorers. This new junior sports content forms part of Brunswick News' subscription offer.
Local Swedish publisher TTELA publishes automated local weather updates for four municipalities, driving some 2,000 page views per day and even generating some conversions.
Getting automated content from United Robots has become a boost for TTELA's coverage.
Roularta Media Group in Belgium is live with automated weather forecast texts published for the 64 municipalities of the West-Vlaanderen (West Flanders) province. We send text updates for all morning, afternoon and evening. Readers can use the map on the De Krant van West-Vlaanderen website to choose weather forecasts for their own municipality and area.
News publisher El Espectador in Colombia will be using robots to write domestic and international football match reports. The company has signed an agreement with United Robots for automated match articles for a number of major domestic and international football leagues. The agreement covers pre and post match texts. All texts will be enriched with images, team logos, and affiliate URL linking to El Espectador. The texts will be automatically enriched with metadata to optimize distribution.
We're now starting our Central American journey. Antorcha Deportiva, one of Guatemala's leading sports sites, will use automated articles from United Robots to cover 4,000 football matches a year, a challenge that no local media has managed thus far.
Robot journalism supports a growing number of local newsrooms. One of the best in class is Bergens Tidende in Norway, who was awarded three 2021 INMA Global Media Awards silver places for its Home Sales website section, entirely populated with robot generated content. Over the past year it has generated more than 1 mi pageviews, and is now driving 5% of all BT’s article conversions of paying subscribers.
We're thrilled to announce that US local media group McClatchy have signed an agreement with us for a pilot partnership to deliver automated news about home sales in Sacramento County, CA. The pilot, which is live as of early September, includes automatically generated stories about individual sales as well as aggregated articles on aspects such as median or average price, and top lists of most expensive homes sold during given periods for given areas or neighborhoods.
September 2021 – Today, a majority of Scandinavian newsrooms leverage robots for routine reporting. We've now pulled together a star panel of publishers who are committed to automated journalism and eager to discuss why.
United Robots have established ourselves as the go-to provider of solutions for robot journalism. €1,5 mi in capital from Investment AB Spiltan will now allow us to significantly accelerate expansion across international markets, as demand for automated journalism gathers pace.