What we’re talking about: the latest about news automation

Automating sports content gives publishers a much broader scope for audience engagement than simply publishing match texts for top leagues. With automated sports content you can engage readers in different ways before, during and after match day. You can in effect publish content along a separate timeline for every league, every match, every reader – all generated automatically. This is where automation comes into its own – this type of timed targeting at scale would be unviable in a manual newsroom workflow.

Swedish sports data and media veteran EverySport Media Group have signed an agreement with us for automated content from the Sports Robot as well as the Transaction bot. The agreement covers match reports in ice hockey, football and floor ball as well as texts on player transactions in ice hockey. ESMG is a strategic partner to United Robots for sports data, and the two text types covered by the new agreement will be based on ESMG data from the Everysport database and Elite Prospects, the world’s largest ice hockey database, respectively. 

We're soon launching our brand new Player Transaction Bot, in partnership with the world's leading ice hockey data provider Elite Prospects. The new robot will generate a text every time a player is drafted or traded.

We're proud to announce the launch of a brand new golf vertical build on automated texts – Golfing.se. The Swedish Golf Association and sports publisher ESMG have joined forces to publish the site and our new golf robot write texts from every competition in Sweden – from the pro level down to local Tuesday night events.

Our robots use SMS to automatically interview team coaches after matches – an innovation that won third place in INMA's Global Media Awards in June. This year over 2000 football coaches in Sweden and – for the first time – Finland, will take part. For Finland, the first ones were published in HSS Media titles Vasabladet and Österbottens Tidning on June 15.

The Swedish football leagues started back up at the weekend, and with it United Robots' delivery of automated texts and match illustrations – team logos with the result. This season we've got more publishers on board than ever. Another two Swedish media groups, NTM and Stampen, now take robot match reports for all their titles. The new ones are Alingsås Tidning, Bohusläningen, TTELA, BLT/Sydöstran, Ulricehamns Tidning, Norrbottens-Kuriren, NSD, Piteå Tidning, Gotlands Tidningar.