Maximise automated sports: use our new publishing timeline
Automating sports content gives publishers a much broader scope for audience engagement than simply publishing match texts for top leagues. With automated sports content you can engage readers in different ways before, during and after match day. You can in effect publish content along a separate timeline for every league, every match, every reader – all generated automatically. This is where automation comes into its own – this type of timed targeting at scale would be unviable in a manual newsroom workflow.