What we’re talking about: the latest about United News

We work hand-in-hand with our publisher partners – together we develop the content and we support their distribution requirements. In parallel, we’re expanding and improving our news platform. We operate in a constantly evolving environment and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.

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ESMG automate sports coverage for hyper local engagement

HannesAndersson-tightSwedish sports data and media veteran EverySport Media Group have signed an agreement with us for automated content from the Sports Robot as well as the Transaction bot. The agreement covers match reports in ice hockey, football and floor ball as well as texts on player transactions in ice hockey. ESMG is a strategic partner to United Robots for sports data, and the two text types covered by the new agreement will be based on ESMG data from the Everysport database and Elite Prospects, the world’s largest ice hockey database, respectively. 

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Gota Media signs up for all in newsroom automation

PeterSigfridssonSwedish local media group Gota Media is the latest of a growing fleet of Scandinavian publishing houses who see the value of automating as much of their routine reporting as possible. Since we launched in 2015, with Mittmedia (now in Bonnier News Local) as our first partner publisher, newsroom automation has become standard practice in Sweden, freeing up editorial resources and driving business effects, including reader revenues.

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How publishers leverage automated Traffic alerts

ZVW-singelPageviews & Programmatic. German regional publisher ZVW use traffic texts to support their advertising business. The texts are published to a Staumelder (traffic jam alerts, image right) section on the website, where users are presented with info on the latest disruptions as well as an option to select just their town. ZVW is monetizing from two to three ad placements on each article page, sold programmatically. The result: this page view driving content + ad calls are completely automatically generated.

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Automated updates drive ad rev as first German traffic robot goes live

We're excited to welcome our first German traffic client, Zeitungsverlag Waiblingen. In July they went live with automatic traffic alerts for their audiences in and around Stuttgart. ZVW use traffic texts to support their advertising business.

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