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What we’re talking about: the latest about news automation

We work hand-in-hand with our publisher partners. Together we develop the content and we support their distribution requirements - and we like to talk about it.

Here, you can stay up-to-date with what goes on in our publisher universe.

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We work with top US real estate data  company PropMix

We're happy to announce that in the US market we're now working with PropMix – a collaboration that enables media companies to deliver hyper local real estate articles containing sales and market insights. The partnership means we're able to provide highly relevant and timely real estate news stories for local media companies to attract readers – based on top quality data from a renowned provider.

Hear how BT builds business on automated real estate news

Robot journalism supports a growing number of local newsrooms. One of the best in class is Bergens Tidende in Norway, who was awarded three 2021 INMA Global Media Awards silver places for its Home Sales website section, entirely populated with robot generated content. Over the past year it has generated more than 1 mi pageviews, and is now driving 5% of all BT’s article conversions of paying subscribers. 

McClatchy and United Robots in strategic pilot partnership

We're thrilled to announce that US local media group McClatchy have signed an agreement with us for a pilot partnership to deliver automated news about home sales in Sacramento County, CA. The pilot, which is live as of early September, includes automatically generated stories about individual sales as well as aggregated articles on aspects such as median or average price, and top lists of most expensive homes sold during given periods for given areas or neighborhoods.

New product: Annual reports in digestible form

The beauty of robots as reporters is that they can sift through and analyse huge amounts of data and then churn out digestible pieces of content, quickly, efficiently and consistently.
Our newest robot tackles the cumbersome task of turning companies' annual reports into short, readable articles and visuals.

Norwegian site live with real estate sales – four weeks to implement

This week, regional title Fædrelandsvennen, part of Polaris Media group, in Kristiansand in southern Norway, has unveiled its brand new Home Sales section, where they publish automated real estate articles about sales in a number of municipalities in Agder county. The publisher's launch included an explanatory article about the new Robot journalist working for them, who retrieves the data, calculates price per square meter, compares it to other homes in the area and writes the text. The articles include Google streetview images of the properties as well as maps and aerial photos with a street address label.

BT speak about automated Home sales texts at DME

In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to street level to enable hyperlocal segmentation (see image). The high quality of the articles and images combined with the accuracy of the geo targeting now drive 60–70 subscription sales a month for the Norwegian publisher.

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